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SRAM Re-Invent Shifting

“At SRAM, we know that if a technological advancement clutters the
experience, it shouldn’t be called an advancement. Because it’s a
bicycle. It’s supposed to be simple. To make something elegant to the
point where it removes what’s in the way… that’s advancement.”

SRAM RED® eTap features race-car-inspired paddle shift logic that virtually eliminates mistaking upshifts for downshifts, while keeping shifting precise, fast, and easy. It’s a logic that is simplified for speed: right lever makes it harder, left lever makes it easier, both levers to change the front ring. Our revised ErgoFit™ controls seamlessly connect rider and machine with Reach Adjust™ to fit any hand. You’ll shift more, with less effort and spend less time doing it. Carbon ErgoBlade™ levers and large SRAM eTap paddles provide positive controls for rider input.

The SRAM RED® eTap rear derailleur executes shifts the instant you demand it, with military precision. Wirelessly. It’s easy to set up, clean in appearance and delightfully uncomplicated. Mechanical necessities such as a carbon pulley cage, ceramic pulley bearings, and anodized alloy artfully blend with proprietary electronic advancements to deliver a 238g (with battery) shifting wonder.

https://www.sram.com/sram/road/family/sram-red-etap